Rebrand: who are we?

Making spaces that little bit sweeter

Rebranding from MED (Mindful Environmental Designers) to HIVE reflects a strategic shift to align the practice's identity with its mission and values. Metaphorically the term “HIVE” evokes imagery of beehives, which are a symbol of community, collaboration and productivity - qualities that resonate deeply with the practice's focus on healthy cities and communities. Suggesting a dynamic, interconnected system where every element contributes to the greater good, mirroring the principles of sustainable and community-focused design. Other advantages include;

• Memorable and higher appeal

• Versatility

• Alignment with vision

• Visual and marketing potential

• Reflective of our work ethic

Our underlying mission is to design spaces that elevate and empower communities. As future architects our goal is to mindfully design structures that are a reflection of the people or communities they serve. Fostering ideals of inclusion, equality and, last but not least, a lasting positive impact on the natural world.

Building Our Inclusive HIVE: Studio Bond and Aligned Goals

At HIVE, our commitment to inclusivity goes beyond just the spaces we design; it's woven into the very fabric of our studio culture. Like a thriving beehive, our team is a diverse and interconnected community, where every individual's unique perspective is valued and celebrated. We understand that true innovation stems from collaboration, and we actively foster an environment where open communication and mutual respect are paramount.

Our studio bond is strengthened by our shared goals:

• Accessible Design: We strive to create spaces that are accessible to all, regardless of age, ability, or background. We believe that everyone deserves to experience the beauty and functionality of well-designed environments.

• Community Engagement: We actively engage with the communities we serve, listening to their needs and incorporating their feedback into our designs. We believe that architecture should be a collaborative process, reflecting the aspirations of the people who will inhabit the spaces we create.

• Diverse Perspectives: We recognize the importance of diverse perspectives in design. Our team is comprised of individuals from various backgrounds, bringing a wealth of experience and creativity to our projects.

• Mentorship and Growth: We are committed to fostering a supportive environment where everyone can learn and grow. We believe in empowering our team members to reach their full potential.

• Sustainable Practices: We are united in our dedication to sustainable design, ensuring that our projects minimize their environmental impact and contribute to a healthier planet.

  
  

Through our collaborative spirit and aligned goals, HIVE is building a practice that not only designs exceptional spaces but also cultivates a strong sense of belonging and community. We believe that by working together, we can create a more inclusive and sustainable future for all.

Why this works:

• Connects the Metaphor: It directly connects the "HIVE" metaphor to the studio's internal culture.

• Specific Examples: It provides concrete examples of how the practice embodies inclusivity (accessible design, community engagement, diverse perspectives).

• Highlights Studio Bond: It emphasizes the importance of collaboration and mutual respect within the team.

• Reinforces Aligned Goals: It clearly outlines the shared values and objectives that drive the practice.

• Positive and Empowering Tone: It uses language that conveys a sense of optimism and empowerment.